Lynda.com - Flash CS4 Professional: Building Search Engine Friendly SitesEnglish | H264 11kbps | 880x660 15fps | MP3 71kbps | 486 MBGenre: VideoTrainingDescription : A Flash-heavy web site can really get viewers' attention, but if the right people can't find the site, it won't make any difference. In Flash CS4 Professional: Building Search Engine Friendly Sites, Todd Perkins dispels the belief that Flash content hampers SEO. He shows how to use HTML, javascript, and PHP to optimize applications and incorporate text that is easy for search engines to find and accurately represents a site's Flash content. Exercise files accompany the course.IntroductionWelcome 1:40 24.7 MBUsing the exercise files 0:48 0.7 MBOverview 1:58 9.0 MBPrerequisites 1:44 1.1 MB1. Introduction to SEOUnderstanding search engines 1:07 2.9 MBUnderstanding search engine optimization 2:09 1.4 MBDistinguishing between black hat and white hat SEO 1:34 2.6 MBKnowing Flash's place in SEO 1:16 0.8 MBUnderstanding SEO resources 1:53 2.1 MB2. Using HTML to Optimize a SiteUnderstanding HTML's place in SEO 0:33 4.4 MBAdding page titles 3:29 3.8 MBAdding descriptions 2:41 2.9 MBWorking with headings 3:54 3.9 MBUnderstanding links 3:44 3.2 MBEmphasizing words 2:46 2.6 MB3. Helping Flash SEO with SWFObjectUnderstanding SWFObject 2:42 17.0 MBDownloading SWFObject 1:54 2.4 MBUsing SWFObject 3:44 4.0 MBAdding alternate content 2:36 3.5 MB4. Helping Flash with XML and PHPUnderstanding the effectiveness of dynamic data 2:23 12.2 MBSetting up a testing server (Mac) 3:39 6.0 MBSetting up a testing server (Windows) 3:26 6.7 MBUsing XML in Flash 3:00 4.8 MBUsing PHP to output XML as HTML 5:18 6.3 MB5. Using SWFAddress with FlashUnderstanding SWFAddress 2:06 2.3 MBDownloading SWFAddress 0:46 1.8 MBUsing SWFAddress in Flash 7:27 12.3 MBUsing SWFAddress in HTML 3:42 4.9 MB6. Working with Progressive EnhancementUnderstanding progressive enhancement 2:54 21.4 MBUsing XML and PHP to create an HTML version of your site 1:59 7.5 MBUsing javascript to add functionality 2:04 3.7 MB7. Getting ResultsKnowing what results to expect 2:09 5.2 MBKnowing when to expect results 1:33 1.9 MBConclusionGoodbye 0:44 2.6 MBScreenshot:
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