Some people are like a product on the shelf that no one notice or pay attention until someone takes if off the shelf and advertise it with a famous person.
For instance:
Pizza Hut (Jessica Simpson)
Twix (Shaq)
Diet Pepsi (Jackie Chan & Snoop Dog)
It’s true some of the products are high brand, but even high brand products needs promoting. To become famous you need to catch the viewers attention and keep them viewing your work. Viewers are different from fans, because fans followed and admired a certain person, while viewers would tune in to watch television (the more they watch the more they gossip to other people to watch the same thing they’re watching).
Viewer: a person who watches television
Fan: an enthusiastic devotee
By the time a pra’ek like Stefan finishes starring alongside Kob, they’ve gain demand, and a little fanbase (that would soon grow bigger). Even if 1-3 of Kob fans follows him, it won’t take long to get a dozen fan because Thai people have a tendency to spread things around quickly. Kob pushing her pra’ek is like advertising them to the public, getting people to notice their existence. Enough said, if you don't want to believe Kob's pusher than simply say you don't believe instead of making excuses.
I don't believe Kob fans brand Kob as a 'pusher.' It is the doing of the reporters because they have sharp tongue, and whoever comes out with a good headline gets the money.