“Bie The Star” Super Teen Idol.

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sarNie Egg

"Bie The Star" Package Presenter Hundred Million.

Sugree Manchainimit.
Positioning Magazine (February 2009)
Not a perfect translation​

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Positioning of a clear in the Teen Idol is making "Bie The Star" to become a Presenter products
to penetrate Teen plus the positioning of Mass morale makes "Bie" could rouse the GMM Grammy package called Media Events plus artist not pay 50 million baht or less than some brands pay nearly 100 million Bath [around $ 3 million] is not a phenomenon occurring in long Presenters field and Media songs.

"Bie Sukrit Wisetkaew", vice-champion from The Star3 contest, who is very famous as a singer and actor now. Because of "Boyd" who is an artist management makes "Bie" is a product that become a selling point is Multi Talent. That makes this minute "Bie" is a strong man Presenter best one.

Performance of "Bie" is in the standard because "Boyd" views and screens at all. Including, Brands that want "Bie" to be a presenters, with skill and close attention of "Boyd" that make "Bie" send a powerful force within 2 years. Be a presenters to major brands, to 5 brands now.



Year 2007, "Bie" is revolutionary in the soy milk. Because "Formost" choose a strategy presenter first to market, the director of marketing for Frisland Foods, Inc. Fourmost (Thailand) Limited, justification select "Bie" because his healthy personality and he is a favorite star of people known and widely. This makes consumers to recognize products in the brand quickly. The TVC that is “Bie” under the concept "Soy milk, Formost Hi5 basis value you care" All marketing budget by 50 million Bath.[$ 1.5 million]

Commit capital this hopefully. And Formost, sales have increased 20%.

Over the next few months "Bie" is Presenter to "Sony Cyber Shot" This is the first time that Sony choose Presenters strategy. After letting the competitors like Canon is successful from “Paula Taylor”.

This goal of Sony executives are increasing market share from 32 percent to 34 percent. In bright smiles of “Bie” associated with functionality of cyber shot. And Now Sony still choose Bie for Sony Brand Ambassador.



Mid-2008, Bie and GMM Grammy recieve nearly ฿ 100 million from the marketing plan of "I-Mobile phone" as expected like Fomost to previously-known brands and products quickly. "Bie" can be linked to I-mobile. And full access to the Mass music function successfully within a few months sales models Version “Bie The Star” surpassed 1 million units.

End of year 2008 "Bie" is a presenter to “Honda Click I” and all the event with concerts.

Honda selects "Bie" to a presenter. While the competitors selected foreign artists. The executive of Honda said that “Bie” is a famous person. The target at Presenter “Click I” is a group of teenagers. Although the artist did not use the motorcycle. However, when designed for people and production communications to targeted groups should be recognized as a group in Thailand.

"Bie" not only sing and dance good show, charming boy image, fresh breath become the latest feature that make “Cloret”candy and gum, choose "Bie" to be a presenter.
TVC on-airs recently, January. But with strategic differentiation, and create new make "Bie", a presenter from many brands unite in equal time, to the Comedy Unit with "Ghoul picking, by Narinee" [a famous Ghoul Movie in Thailand] that receive strong feedback. Up to make "Cloret" of successful to people to promote the brand well. This makes consumers to recognize products in the brand “Cloret” again.


​


Profile.

Nickname – Name : Bie Sukrit Wisejkaew.
Date of Birth: 4 September 1985.
Height: 175 cm Weight: 64 kg
Education: 4 Year University King Mongkut Thonburi, Engineer.
Experience:
- The singing contest The Star 3.
- The album includes artists Star 3 / 3 album solo album.
– The Musical, Sitcom, Drama series on TV
– Year 2007, Soy milk Presenter Formost- hi5 / Cameras Sony Cyber Shot.
- Year 2008, I-Mobile / Honda Click I / Ministry of Justice Presenter.
– Year 2009, Candy gum “Cloret”.

Source :: http://www.positioningmag.com/magazine/Pri...s.aspx?id=77248
transleted by :: Folcon Blog
 
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sarNie Egg

Presenter Cloret, “A Hero to legend”.



Magazine Excusive February 2009.
Not a perfect translation​
_______________________________________


Presenter Cloret, must be “A Hero to legend” ​

Select the primary side of the Cloret Presenter, the person must have personality and trusted by that target audience is people who have the charm that real attracts people, especially women. Important never to do bad and norms of society.​

In the past, until now. Presenters Cloret, had to be a Number 1 in that whole generation, including

Tu - Noppol Gomanrachun.
Willi - Macintosh.
Tik – Jedsadaporn.
Dome – Pakornlum.
Bie – Sukrit.

For the last Presenter. “Bie”, from his popularities that the consumer preferences are selected. Brand personality and Bie are similar.

Bie like brands together, Cloret. A fun, playful personality that is the challenge that we must combine the features of brand and presenter out to enjoy the remainder under the story. Fascination caused by wind bracing could not resist from the Cloret. And Bie did it perfectly.

Which does not differ from Tik Jedsadaporn. Only the popularity of presenter is on different time.


"The nature of types of candy and gum products. To launch advertising frequently than other types of products. Because the purchase cycle is shorter than other products. And we will make people to remember that Bie is Cloret’s presenter. Cloret will support all of Bie’s called “Tie-in” the song album, music video, series and concert. And the TVC will airs to match his projection period, then will perfect fit."



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Source :: http://www.positioningmag.com/magazine/Details.aspx?id=77951
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sarNie Egg
“Bie The Star” Super Teen Idol.
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Positioning Magazine June 2008. ​


Even have words such that
"The world is for winners only."
"Champion will receive recognition."
"In competition Not have to remember those who have positions runner. "

But for Bie Sukrit Wisetkaew, he become into the championship was more than the champion. And he is The Star who is the most famous now.

2 Song albums, 2 Dramas, 2 The Musical stage, 2 arounds the concert stage at the big Impact Arena is a few people in the Entertainment industry will did all of them in the short term. In addition of his talents, an attempt and spirits the creative force of him. Behind that is "the creative" is called “Boyd Takonkiat Weerawan” the prestigious executive who put a main line, including the work of the Synchronized to “Bie”.


Boyd said, "Bie’s song catch the heart of workers, teenage, children. I see, such as my daughters, they singing his songs so crazy. The drama catch the mass fans heart. As the musical stage made him was acceptable to the intelligentsia. "


"I see something of him since the competition at The Star 3. Even some weeks he sang off key. But it also made increase the votes. Maybe the people see something of his charming. And I believe that he can play the TV series. "

He talk about voting score from the Star3 contest. As a Project research from the Country’s nation's largest.

Boyd said that Bie has a lot of passion in work. He is a disciplined person. And be loved of whom working with.

Anyone working with him not just because of it is work. But they are also working to him by heart. Those are good for him. Even “Nok Sinjai”, a famous and excellent actress, who works with him from Bunlang Mek The Musical and be a guest in his concert “Love Attack” , told me that she’s proud of him, and cheers him up."


“The little lizard” (his dub) from The Star3 competition, now becomes P’Bie, N’Bie of his fans. The concert at Impact Arena, where more than 13,000 seats the less of artists can launch in full concert here.


Boyd said "The other small Hall had reserved, left only Impact Arena. Then we thinking that it is too large, finally so surprise the tickets sold out in 2 days and need to add more around."

While Bie is also don’t think that the tickets would sold out.

After the concert, it has excessive feedback. And I believed that many persons would impressive and not think that Bie can do it. "

To the question of the future about go to International.
Boyd said that, "Need to keep looking, but the big market is Thailand. And Bie feel not ready, he is still fear. But the concert had his fans from Malaysia flying to see him. "

Even the GMM Inter had contracted him already. But Bie is still not ready so he refused. And Bie said that “ I do not go-inter yet. I still love Thailand [ laugh ]. Actually I think that who can go International is excellent but I’m not. I’m not a good singer like P’Da or P’Bird or anyone. ”

Although the movie of him will not appear in this year. Due to his schedule is so busy till the end of next year 2009. But there had some talk with GTH already.


source :: http://www.positioningmag.com/Magazine/Details.aspx?id=70453



[ Some Interviews “Bie” Go International ]

Q: Is it truth that they asking you for the plan to go international ?
Bie : Yeah, there’re some talking about this.

Q : It has the news that you refused. Why ?
Bie : I think I am not ready. I’m just a singer only 2 years, and I am not well.

Q : But, now you have the fans in Malaysia and China.
Bie : really ? Well, Thank you so much all my fans who support me. I’m so grateful. Without all your support and encouragement, I wouldn’t have today. Any where you are in the world. I am really thankful.

Q : Is it because of your schedule is so busy that you refused to Go International ?
Bie : No, just because I think I’m not really well enough. I think who can do that is so excellent such as P’Ice he is a very well singer. Golf Mike, they both have a lot of fans. But I’m not at all. [Laugh]

Q : Do you think when you are ready to do that.
Bie : I don’t know yet.

Q : Now are you studying Japanese ?
Bie : Yeah, it's so difficult for me. I don’t have a basic of them because I had studied engineering however I will try it.

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ps. i don't transleted by myself.
thx remem2 & google :p
 
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